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How to Get Positive Reviews

You might be aware that people are more apt to complain about their bad experiences with businesses than their good ones. When a customer is upset, they are motivated. When they want their story to be heard, they find review sites online to post public complaints that the rest of your customers and would-be customers …

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How to Get Online Customer Reviews

You might be aware that people are quicker to complain about bad experiences with businesses than good ones. When a customer is upset, they are motivated. When they want their story to be heard, they find review sites online to post public complaints that the rest of your customers and would-be customers will be reading …

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Politicians: Please Plan Ahead

The narrow 2-lane streets of Olde Town Greenwood exemplify long-term plans laid with short-term insight. The town’s Founders made lasting decisions at a time when transportation was either by foot, hoof, or rail. Cars and 18-wheelers? Who knew? Ten years from now, what will we wish our politicians and city planners had done differently? Look …

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Business Goes 3D

This is the original version of the article published in the print edition of Business Leader. During the mid to late 90’s, countless industries were profoundly impacted by the proliferation of the Internet. Take real estate. Today it’s hard to believe that people used to endure the home buying process without going online. Gaining the …

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Business Goes 3D

For an off-beat example of what a company can do with 3d, consider this virtual tour of one of the largest homes in the midwest. Since the massive 18,876 square foot mansion with a 4-story home elevator is well worth exploring, it was chosen for a tour that serves as an excellent example of the …

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Connect the dots with Marketing Automation

It’s like everything else. We figured out automation for the factory floor, and now businesses are automating the more cerebral roles of marketing processes. Are you? Marketing automation shifted away from the pure automation aspect to an integrated marketing approach. Workflows can be connected across multiple channels based upon predefined scenarios and customer-driven triggers. Now …

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“My Site Got Hacked!”

Within the past month a certain website I work with got hacked. I’m sure it wasn’t one of those Chinese government conspiracies you hear about on the news. Tens of thousands of websites get hacked every day. Yours could be among them and you may not know it for quite some time. For most sites …

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Audit or Else

All too often we hear unsettling news stories about businesses going broke for failing to keep watch over their own financials. Think back to the story about country singer Willie Nelson being on the road again making money with his friends while his accountant sent a fortune up in smoke. We hear tragedies of hard …

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Google’s “Mobilegeddon” Strikes Search Results!

Last year the number of daily searches coming through mobile devices surpassed searches from computers. On April 21, 2015, Google rolled out a major update to better serve smartphone users. If your business appreciates earning revenue from the search engine traffic passing through these ubiquitous devices, this transformation is likely making an impact… not for …

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Southport RDC hosts public meeting Nov. 9

The City of Southport has agreed to sell the old concrete plant property, 2.395 acres at Van Dyke St., for redevelopment. The Redevelopment Commission is assuming responsibility to determine the best use for the benefit of the city. The property is currently zoned C7. The RDC will gather information from a meeting on Nov. 9, …

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